With social networks like Facebook and Twitter on the rise, businesses must be able to utilize them to their advantage. One social network, LinkedIn, offers unique benefits since it is specifically targeted toward professionals and businesses.

Among the many social networks on the World Wide Web today, one stands out from the pack: LinkedIn. It stands out because it is one of the few (if there are any like it to begin with) that uses the principle behind social networking but adapts it to suit business and professional purposes.

If regular social networking sites like Facebook and Twitter can help a business, LinkedIn can do so even more since it is specifically targeted for businesses and professionals. With LinkedIn, you make contacts that are more relevant to your line of work – minus the clutter, noise, and nonsense compared to the more social feedback, comments, and discussions you are inevitably going to have from content you put out on Facebook and Twitter.

Another advantage to LinkedIn is that you are more likely to connect with people and businesses that help you move forward – be it additional staff, suppliers, or clients. The site's recommendation feature and referrals from other contacts will help you find what you are looking for faster. Also, you are able to better connect to people who are in your own industry or are doing similar things, allowing you to better assess what else you can do to give your business an added edge.

Using LinkedIn is a definite advantage, regardless of what business you are in. If you are interested in knowing more, please don't hesitate to contact us so we can sit down with you and talk about various custom LinkedIn strategies that meet your specific needs.

With more and more businesses using online banking for its convenience and ease, more and more hackers and cyber-thieves are also making it their mission to infiltrate and manipulate these transactions for their benefit. More than ever, it is important for businesses to ensure that they have the proper security protocols in place to prevent cyber-theft.

Online banking is a tool that many businesses utilize because of the ease, efficiency, and convenience it offers. Especially when it comes to small and medium-sized businesses, online banking is a great way to manage and track finances for day-to-day operations.

However, the increase in online banking also has the unfortunate effect of luring unsavoury parties such as cyber-thieves and hackers who target and steal from the businesses who use it. This is why security experts are urging companies to beef up their security systems to keep them safe from cyber and identity theft. The more companies rely on the internet, especially when it comes to managing finances through online banking, the more prudent it is to take steps to prevent that hard-earned money from being stolen.

One tip experts give is to establish proper protocols for transacting with the bank, such as requiring two people to verify a transaction before it is approved. This helps create a checks-and-balance system that hackers will be hard-pressed to get around. Having a dedicated workstation used for only online financial transactions is also recommended, as this lessens the likelihood of it being infiltrated by Trojans, viruses, spyware, and other malware that may come from the machine being used for other purposes. Having the right anti-virus and anti-malware software – as well as regularly updating it – can also go a long way in keeping your online banking transactions safe from unfriendly eyes.

Your finances are the lifeblood of your business, so if you are interested in how you can make your online banking experience safe and secure, we'd be happy to sit down with you to discuss security solutions that are tailor-fit to your specific requirements and needs.

The knee-jerk reaction to Facebook of most businesses is to throw it out the door. But many companies also need to realize the value of using a massive social networking platform like Facebook to help the business grow and put itself out in the market more.

When it comes to Facebook, the usual default attitude of businesses is to shun it completely. And while there is merit to the argument that social networks, Facebook especially, can hamper and derail productivity in an organization, there is also a lot Facebook can do to help your business grow.

Reports cite that as many as 800 million people around the world are on Facebook – that's a larger-than-life audience that makes marketing experts giddy with excitement. When you think about it, Facebook presents a huge marketing opportunity for you and your business to connect with a lot of people who may become potential clients in the future. Think of having a Facebook page as a mini-website of sorts, one that supplements and complements your main website.

Since it's a medium to establish rapport with potential clients, experts suggest that a business Facebook page must contain more interesting content – related to your business, of course – designed to attract readers and visitors, rather than hard-sell information about your products and services. Your Facebook page serves as a complement to your website, not a duplicate of it. If you consistently serve up interesting and useful information, people will then go to your website to see what you're all about.

Also, don't hesitate to establish more personal relationships with people who visit your Facebook page – the 'likers' and the people who comment and ask questions. Answer queries promptly and make yourself visible. One of the points of having a Facebook page is so people won't feel intimidated by a stiff corporate front – a Facebook page tells them that you're a company that's willing to hear them out and listen to what they want.

If you want to know more about how to use Facebook pages to help your business grow, please give us a call and we'll be happy to sit down with you to draw up potential strategies to increase your online presence and potential client base.

Studies and news reports are showing a marked increase in the number of small and medium-sized businesses that are being targeted by hackers. One major reason for this is their general lack of security systems, making them very vulnerable to theft.

In physics, there's a concept called 'the path of least resistance'. The meaning is plain enough – objects that move in a system take the path where they will encounter the least challenges and hurdles in order to quickly move to wherever they are going.

Apparently, the same principle applies to hackers nowadays. Instead of targeting larger firms for that big 'score', hackers are now considering it more feasible and much easier to victimize smaller firms and companies, even for a much smaller amount of money.

Why is that? First, smaller companies generally have much more vulnerable IT systems. Security is minimal or average at best, and the hackers don't get as much heat or attention when compared to trying to breach the much more complicated, state-of-the-art security systems of bigger firms and businesses. Take a small newsstand business in Chicago: cyberthieves were able to install a Trojan in the cash registers which sent swiped credit card numbers to Russia. When the jig was discovered, Mastercard subsequently demanded an investigation – at the expense of the business owner – and the proprietor had to shell out a hefty $22,000.⁽ⁱ⁾

A survey in the United States reveals that more than half of small or medium-sized businesses believed that they ran no risk of being victimized by hackers, and less than half of the respondents had security systems in place.⁽ⁱⁱ⁾ That looks like a path of least resistance, as far as hackers are concerned.

The loss of a few thousand bucks may not be much for a big business, but it can make a significant dent on the profits and sustainability of smaller organizations. And in the case of implanted viruses that steal credit card information, your reputation can also take a big hit. So if you want your business to stay truly safe before it's too late, please contact us so we can discuss options and blueprints to make your business secure.

References: (i) and (ii)